One of the most in-demand careers in the cannabis industry is that of a marketing expert.
The cannabis industry is extremely competitive, getting more competitive every day, and cannabis companies are scrambling to figure out how to stand out from the crowd.
Unlike other industries that may be on the decline, the cannabis industry is growing at an exponential pace.
With so many states and countries still left to have their cannabis laws reformed the ceiling of the cannabis industry is nowhere in sight.
If you want in on the action in a meaningful way, starting a career as a marketing expert in the cannabis industry is a great way to do it.
How can someone become a cannabis marketing expert?
Becoming a cannabis industry marketing expert essentially has two elements to it. The first is learning standard marketing practices that apply to virtually all industries.
The second and trickier element is learning cannabis industry-specific marketing practices, which is not easy to do.
Things are evolving rapidly in the cannabis industry and what may be working today may not work tomorrow. The only way to learn sufficiently is to learn from the best.
One of those true experts is Jeremy Jacobs, featured in Green Flower’s new My Cannabis Career Summit.
“We’re talking about an industry that has 55 million consumers but is on the same growth trajectory as the internet,” Jacobs points out. “That’s exciting.”
The industry is ripe and those that get in now and can be effective will flourish. That’s especially true for the cannabis marketing sector.
What are the benefits of choosing a career as a cannabis marketing expert?
Below are some of the benefits of being a cannabis marketing expert:
- Can be very lucrative
- No end to industry growth in sight
- Helping to educate cannabis consumers on products and services
- Work with top cannabis companies
- Be a part of history
- Help reduce the stigma around cannabis and those who use it
Being involved in marketing itself is a very exciting field. But when cannabis is added in, the excitement increases dramatically.
Do you already have a background in marketing but want to learn how you can apply your skills to the cannabis industry? Perhaps you don’t have a background but want to start a new career?
If so, Green Flower’s My Cannabis Career Summit is the perfect opportunity for you!
The future of cannabis industry marketing is very bright
Cannabis companies are at a disadvantage compared to companies in other industries when it comes to marketing.
Unfortunately, there is still a lot of stigma that surrounds the cannabis plant, and as such, many traditional means of marketing are off the table for now.
Media outlets, social media platforms, and various avenues that other industries can leverage for marketing purposes are not possible for cannabis companies due to prohibition fears.
That forces the cannabis world to be very creative, which is a huge struggle for most cannabis companies. That is where cannabis marketing experts come in.
Cannabis marketing experts that can get real results for cannabis companies are going to be rewarded greatly going forward.
With explosive growth and a clear need for experts to help companies navigate the emerging industry and reach consumers, it’s a great time to be a cannabis marketing expert.
That is true today, and will be even truer moving forward.
